Rob is particularly adept at facilitating teams through genuine live business problems, coaching and guiding them to solutions, and is consistently scored highly by clients and attendees alike as a most engaging and energetic moderator.
Rob was inspired to start Marketing Know-How after spending twenty years working internationally for multinational brands including as Global Brand Director for Haggan Dazs, VP for Brands EMEA for Intercontinental and at Carlson Wagonlit Travel as SVP Global Marketing.
Recognising that the critical factor for success across the board – from sales to marketing to brand development – is the way that teams work together, Rob has subsequently levered his vast marketing experience into the area of marketing capability building.
Over the past 10 years he has inspired some 10,000 managers at over 500 workshops for clients in Healthcare (Astra Zeneca, Bayer, BUPA, GSK, J&J, Merck, Novartis, Novo Nordisk, Pfizer, Sandoz & UCB) , CPG/FMCG (Carlsberg, Lindt, Philips, Kelloggs, Pepsi, Reckitt Benckiser & SAB MIller), Financial Services (Aviva, Barclays, Abu Dhabi National Bank and HSBC), Government (Dubai RTA and Saudi Arabia’s GOSI), Media (Star TV, Aegis, ADNEC & Mediacom), Retail (AlMajdouie, Mitsubishi, Shell & Tesco), and IT/Telecoms (Verizon, BT, Skype, Saudi Telecom, N*able, Mobily & Nokia), encompassing topics as diverse as Insight, Segmentation, Customer Centricity, Strategic Planning and Activation, Brand Positioning, Employee Value Proposition, Leadership, Digital Marketing, and Communications in over 50 countries.
In the UK, Rob also supports SMEs through his Business Kitchen franchise.